Oxytocin also increases arousal and sexual pleasure for both men and women. When oxytocin is released during these pleasurable experiences, it makes you feel good by activating the reward centres in your brain. This hormone is released during intimate physical contact with another person, like hugging, kissing, and sex. Oxytocin is often called the “love hormone” because of its important role in social bonding and reproduction. Dopamine thrives on novelty and adventure. But don’t worry, there are ways to boost it again: Try new and exciting activities together like a fun date night out. Over time, the dopamine rush from your partner may start to fade as the novelty wears off. The more dopamine is released during sex, the more you associate that person or activity with pleasure and reward. Dopamine also activates the reward centre in your brain, giving you a natural high from physical intimacy and orgasm. It’s what gives you butterflies and makes you obsess over your new love interest. Dopamine is responsible for that rush of attraction and excitement you feel when you first start dating someone. This ‘feel-good’ hormone is released in your brain during pleasurable activities, like eating, exercise, and of course, sex. When it comes to your sex life, dopamine is the chemical that makes you feel good and keeps you coming back for more. Role of Dopamine in Sex and Relationships Understanding the role these brain chemicals play in your sexuality will help unlock the secrets behind your sex life and give you the power to improve it. Everything from the food you eat to the sleep you get to the stress you feel can tweak your brain chemistry and alter your sexual health in unexpected ways.

The pathways in your brain that use these chemicals to regulate your sex life are highly sensitive to all kinds of influences. These brain chemicals control not just your sex drive but your actual experience of sex from start to finish.

Specifically, your brain chemicals - neurotransmitters like dopamine, oxytocin, serotonin and Endorphins (D.O.S.E.) - are secretly pulling the strings behind the scenes. Your sex life is largely influenced by what’s happening in your brain. We hope to initiate conversations about sex through this column and address sexual health issues with scientific insight and nuance.' To address the widespread misinformation about sex, is running this weekly sex column, titled ‘Let’s Talk Sex’.

As a result, most individuals dealing with sexual health issues or trying to find information about sex often resort to unverified online sources or follow the unscientific advice of their friends. “ Sex may permeate our popular culture, but conversations about it are still associated with stigma and shame in Indian households.

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